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The Foundation of Powerful Digital Analytics

Roots Analytics helps you answer hard questions about your digital channels easily with our SaaS data and visualization platform.

A strong roots foundation is essential for stability, growth, and resilience in any aspect of life. We love to cultivate data in the same careful and caring manner to help your marketing campaigns grow and flourish.

 

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We play in the digital dirt

Building a data source of truth is messy and complicated. Let us handle the dirty work.

We build clean, stable, and solid data foundations, so you can trust your data.

We deploy standard and proven tagging and tracking systems to generate reliable and accurate data — from your mobile and web presence to campaign performance and 3rd party tracking.

You review up-to-date and relevant dashboards and reports to empower your decision making.

What You Get with Roots?

Centralize your data with a single source of truth

  • Ensure cross-campaign and cross-team clarity
  • Empower your people to engage in-depth data analysis
  • Increase data consistency, data accessibility, and data quality

 

Trust your data and improve performance

  • Improve data quality and gain data quality verification
  • Reduce large quantities of data loss
  • Optimize user experience and web performance

Leave the tricky implementation work to our expert data stewards

  • Save time and resources across Marketing & IT
  • Avoid costly mistakes and technical roadblocks
  • Reduce manual overhead with smart automation
  • Avoid costly and lengthy implementations and external consultants

 

 Pay only for what you use

  • Make the most of Roots Analytics cost-efficient pricing
  • Scale solutions easily as you grow
  • Eliminate wasted MarTech spent for platforms that are underutilized or unnecessary

Data foundation experts

We create the data foundation that you turn into data-driven decisions. We do the dirty work of digital analytics, and we love it. The data tells a story about which choices lead to different outcomes. But we don’t know your marketing strategy and aren’t accountable for your decisions, so here’s what we don’t do:

  • Tell you what questions to ask of your data
  • Determine how to allocate your campaign budget, and place your digital assets
  • Figure out which content to create next
  • Roots Analytics is a SaaS platform that delivers your data to you better than the status quo
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